CWEIC are delighted to announce that Sterling Media will act as the Official Global PR and Communications Partner for the Commonwealth Business Forum (CBF) 2018, to be held on 16th-18th April in London across three iconic venues – Mansion House, Guildhall and QEII. Sterling Media is an award-winning, global, strategic communication consultancy, founded in 1995 with a mission to drive innovation by bringing brands closer to their purpose. They represent corporates, small businesses, consumer brands, charities, celebrities, countries, governments, not for profits, global thought leaders, innovators and disruptors, and major organisations such as the United Nations across several industry sectors.
The renowned agency has recently joined the Commonwealth Enterprise and Investment Council as Strategic Partners and will advise the CWEIC on how best to engage with media in the run-up to the CBF and highlight the many opportunities which exist for business across the Commonwealth. CEO Natasha Mudhar has also been invited to join the Advisory Board and to contribute to CWEIC’s ongoing activities.
Sterling Media’s international reach and extensive expertise on hard-hitting campaigns and PR strategies, as well as their strong links with India, make them an ideal partner for CBF 2018.
Speaking about the appointment Sterling Media’s CEO & MD Natasha Mudhar said:
“We are honoured to have been approached to lead the Global PR and Communications strategy for the Commonwealth Business Forum. Sterling Media has been at the forefront of developing global communications for governments, the business sector and organisations with a mission to create sustainable change and impact, and in this same vein, we look forward to elevating the profile of the Commonwealth Business Forum.”
Richard Burge, Chief Executive of CWEIC, said:
“I am delighted that Sterling Media have joined us as Strategic Partners and will be working with CWEIC as the Official Global PR & Communications Partner for the Commonwealth Business Forum 2018. This is a unique opportunity for Commonwealth businesses and will bring together a diverse range of c-suite representatives and Government leaders to discuss how we can maximise the potential of the Commonwealth. We have been very impressed by Sterling Media’s quick grasp of the issues we are seeking to promote and the international reach of their network”.