Country Director for Malaysia
Farouk is currently the Group Deputy Chief Executive and Chief Marketing Officer of the PETRA Group – a diversified, international conglomerate that is headquartered in Kuala Lumpur, Malaysia.
An entrepreneur since 1995, he founded and helmed the Kuala Lumpur based marketing communications firm Ablemen Communications Sdn. Bhd. Leading the firm he has run integrated marketing communications campaigns for local and international brands. He has actively spoken at seminars and conferences on topics of branding and marketing, and conducted training workshops for SMEs and government agencies.
Over the years he has ventured into others industries, including tourism, healthcare, sports entertainment, defense and ICT. Farouk is currently the president of the Kuala Lumpur Tourism Association and represents the Commonwealth Enterprise & Investment Council in Malaysia as its country director.
He also sits on the boards of several other companies including Sofana Sdn. Bhd., Meridian Tourist Access Sdn. Bhd., Rimba Way Eco-Tourism Sdn. Bhd., Good Capitalism 2019 Sdn. Bhd. and PETRA Defence & Security Technologies Sdn. Bhd.
Farouk read law at the University of East London.