News

Irwin Mitchell has launched its new Brand Accelerator service, developed by the firm’s Intellectual Property team to help businesses screen, develop, and protect their brands – with a particular focus on trademarks.

In an era where AI-generated content and rapid digital innovation are transforming global markets, the potential for intellectual property disputes is greater than ever. Brand Accelerator offers proactive protection, enabling businesses to safeguard their brand against misuse by others while ensuring they can operate with confidence in their chosen markets.

The service provides data-driven insights to support brand selection and clearance, trade mark registration, portfolio management, commercial exploitation, and dispute resolution – both in the UK and internationally. Whether launching a new product, acquiring or selling a business, or conducting competitor analysis, Brand Accelerator helps organisations avoid costly disputes, strengthen their market position, and identify new opportunities for growth.

With the Commonwealth representing a diverse and dynamic network of 56 markets, the ability to protect intellectual property across multiple jurisdictions is critical for scaling internationally. Brand Accelerator offers Commonwealth businesses the legal and commercial foundation to expand securely into the UK and beyond, ensuring their brand value is preserved at every stage of growth.

CWEIC Strategic Partners interested in learning how Brand Accelerator could support their expansion or protect their existing brands are encouraged to contact CWEIC to be connected with the Irwin Mitchell team. More information is also available here.