News

The Commonwealth Enterprise and Investment Council (CWEIC) congratulates our Strategic Partner, Novare Equity Partners, on its newly announced partnership with Access Bank, one of Africa’s leading financial institutions. This strategic collaboration aims to deliver a seamless, tech-enabled shopping and financial services experience to millions of consumers across Novare’s retail centres in Nigeria. The partnership focuses on Novare Loyalty and Rewards, which offers a rapidly expanding, multi-tiered digital customer rewards platform that can be used at the company’s shopping centres.

Novare is a prominent developer and asset manager of retail and commercial real estate across Africa. With a growing footprint of malls in key regional hubs, Novare is committed to creating high-quality, accessible, and inclusive spaces that serve both communities and businesses.

Through this collaboration, Novare is transforming the retail experience by integrating financial technology with real-time data analytics. This new partnership will see the integration of a digital customer rewards ecosystem via the Novare app, allowing shoppers to earn loyalty points, access micro-insurance and embedded lending services, and enjoy exclusive offers across participating retailers. Shoppers at Novare Malls can now link their profiles to a smart loyalty platform, unlocking access to NOVAS points, personalised deals, cashback rewards, and exclusive early-bird promotions. Shoppers would be able to obtain various financial products provided by Access Bank, including a digital wallet, loans, insurance and cards.

This data-driven ecosystem not only drives deeper customer engagement and retention but also empowers merchants with actionable insights to boost sales and optimise marketing. By turning everyday shopping into a value-rich experience, Novare is positioning itself at the forefront of retail innovation in Africa. The initiative also provides enhanced support for small and medium-sized enterprises (SMEs) operating within Novare malls by offering innovative financial tools and improving access to credit through Access Bank.

This development reflects Novare’s continued investment in delivering long-term value to African economies by fostering consumer engagement, supporting SME growth, and enabling financial inclusion/